by Peter Cornish | May 12, 2022 | Google Ads, Online Marketing
How would you like to attract new customers who don’t even realize they need your services? I’m talking about the clients that aren’t searching for what you offer, but still need it once you show it to them. This guide will teach you how to find these hidden clients...
by Peter Cornish | Jun 7, 2021 | Google Ads
Google Ads is a valuable tool when trying to attract prospects to your website, but there are a couple of traps for the beginner. Clicks are getting bloody expensive I must admit the trend of steadily increasing clicks costs hasn’t changed since the Google...
by Peter Cornish | Mar 11, 2021 | Google Ads
Google is capturing the ‘legal name and address’ to be displayed in ads as seen below. The potential issue is that after a 30-day window if the information isn’t supplied the campaign will be forcibly paused. More information here Here’s how... by Peter Cornish | Feb 8, 2021 | Google Ads
Google keyword matching changes Google has announced changes to the way the keyword matching works for broad and phrase matching. They claim it will simplify matching, and won’t likely impact existing campaigns. Google are also using using ‘additional...