A Google Ads ‘Advertising engine’

A Google Ads ‘Advertising engine’

Google Ads is a valuable tool when trying to attract prospects to your website, but there are a couple of traps for the beginner. Clicks are getting bloody expensive  I must admit the trend of steadily increasing clicks costs hasn’t changed since the Google...

Google Ad Verification

Google is capturing the ‘legal name and address’ to be displayed in ads as seen below. The potential issue is that after a 30-day window if the information isn’t supplied the campaign will be forcibly paused. More information here Here’s how...

Google Ads are Changing Match Types

Google keyword matching changes Google has announced changes to the way the keyword matching works for broad and phrase matching. They claim it will simplify matching, and won’t likely impact existing campaigns. Google are also using using ‘additional...
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