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Most people with even a passing interest in SEO know that backlinks are important. Not just backlinks, but the right backlinks!

The right backlinks?

Yep. ‘Natural’ Backlinks gain your site credibility with Google and as a result, it’ll rank better in search results.┬á Toxic backlinks however are on the other side of the Balance Sheet.

These are links that Google’s algorithms calculate as ‘unnatural’ – in my world, they are ‘toxic’

Toxic Backlinks

Toxic backlinks have a counter-productive impact on your website in Google. Get too many toxic backlinks and your website will be penalised by being de-rated in Search results – Yikes!

This is because Google calculates the ‘naturalism’ of your backlinks, and if it encounters too many of what it thinks are ‘unnatural’ backlinks, it will flag the site as trying to ‘game it’ and apply a penalty.

Head over here to read more about Toxic Backlinks, and in particular how to remove them.

‘Link-Spam Update’

Google continues to get better and better at sniffing out unnatural backlinks, and their latest announcement relates to a further improvement in their Link Spam detection algorithms.

refer: https://developers.google.com/search/blog/2021/07/link-tagging-and-link-spam-update

What does this mean for you?

If you or your website support team aren’t monitoring your site’s toxic backlinks and actioning them to reduce the impact on your website’s SEO performance then you might find some downward movement in your website’s Google rankings.

If no one is monitoring your website’s backlink profile then contact us for a complimentary check.


Peter Cornish

Peter Cornish

An online marketer with deep experience in Sales & Marketing as well as technical skills accumulated over the many years of working in this industry. He has been knee-deep in websites and online marketing since the mid 80’s.
Peter is a lateral thinker who sees solutions where many don’t.

Website Concierge is a reincarnate of Succinct Ideas, providing quality website support and online marketing for small businesses.

If you found something in my site useful, I’d really appreciate if you could link to the page and maybe Google will help other people who need the same info find the page as well ­čśë