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Microsoft Advertising has introduced ‘Enhanced CPC’ (eCPC) to all manual bidding campaigns.

Microsoft Advertising has announced a bidding approach change, which is ‘encouraging’ campaign developers to use automated bid strategies rather than manually bidding. 

Using machine learning, Microsoft Ads can probably outperform the most diligent manual tuning efforts. So Microsoft is imposing automated bidding if you want it or not… 

Automated bidding works well when the conversion outcome is readily defined – eg a contact form submit.

Peter Cornish
Peter Cornish

An online marketer with deep experience in Sales & Marketing as well as technical skills accumulated over the many years of working in this industry. He has been knee-deep in websites and online marketing since the mid 80’s.
Peter is a lateral thinker who sees solutions where many don’t.

Website Concierge is a reincarnate of Succinct Ideas, providing quality website support and online marketing for small businesses.