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Recent Projects | Michael RE Butler’s website gets some ‘remedial therapy’

Michael Butler is a multi-disciplinary practitioner Musculoskeletal Practitioner, Remedial Massage Therapist and Certified SCENAR Practitioner. Michael manages to achieve outcomes for his patients when others can’t.

Marketing Health Online 

Managing his online marketing can be challenging though, with two separate entities weighing in to restrict online content:

  • Google significantly limiting the use of Google Ads in health-related advertising and tightly policing website content. 
  • the Therapeutic Goods Administrative authority restricting website content  

Never the less we manage to generate regular leads for Michael’s business via his website using Google Ads, Google My Business and basic SEO optimisation.

Michael has been coaxed into writing his own posts, which has given him a platform to voice his approach and committment to musculoskeletal therapies. These also provide SEO benefits, and are ultimately attracting more patients. 

Website Re-Engineer using same design

More recently we needed to re-engineer his old website as the underlying theme’s technology was no longer supported with WordPress and started generating PHP errors and other instabilities.

We migrated his site to to the DIVI theme, still using WordPress, and mimicked the previous website design.

Additional Features to display important information 

Divi also enabled us to easily display Michael’s various industry affiliations in a colourful and prominent scroller, to promote his diverse skills and experience  

The new technology also supports the Live Agent service reliably.  

We were able to reduce costs by re-working some existing photos by PhotoShop’ing new equipment into them.